Hire a specialist – Why Getting outside view Businesses may be best to move to


With the rising challenges for the company’s systems, business owners have started hiring IT consulting to ensure the devices and the company altogether. It is expensive to set up their own IT infrastructure and therefore, employ the services of professional IT consulting company, is considered the most economic option.

Among smaller companies IT consultancy may be a step ahead to stay ahead of the competition today. It’s become a wise and cost effective solutions to keep in-house IT department. But the cost may initially seem that quite an investment, hiring IT consultants can really provide a great return for money. If you are planning to hire services that look after the IT requirements of the company, you need to ensure that you do not compromise with quality. One important tool for marketing a website. Nowadays most of the business comes from the website. So it is very important to determine cost effective and experienced the consulting firm.

IT consultants can be useful to guide you what portal technology would be useful for your company web site, where online marketing strategy would be beneficial for the company, the web strategy would be effective for the campaign. Sometimes open source technologies such as Joomla!, WordPress, nopCommerce would be useful for the organization needs. In that case you need to spend a very small amount as open source technology is free; you have to pay only for the customization of open source technology.

Many times the decision of the company (high-level management) would not be able to make decisions about marketing strategy and other things related to policies that benefit the organization, so they prefer to hire IT consultant or IT consulting firm. These companies have substantial knowledge and expertise in portal technology, online marketing, eCommerce solutions or open source technology to name a few. So it is always better to outsource all IT working for any organization.

To sum up, it is recommended to hire consulting IT companies IT business needs. This saves a lot of money as well as valuable time. You will get expert advice that IT companies are aware of any new technology. It is not advisable to shoot in the dark using the online marketing strategy of their own. Employing IT consultant and enjoy the fruit of making the right decisions IT consulting firm.


Business Consultant – Business Consulting and Marketing


Effective marketing through the use of business

This article explains the different ways in which marketing and business consulting can go hand in hand.

When starting or opening a new business, one of the best ways to get customers in the market. Of course, the new owner can pass out flyers or spread the news, but if marketing is not being used to the full, there will be no growth. Many times a business consultant contacted the company in question is a drawback, but in most cases, the consultant contacted the door open.

Many business owners offer discounts when you start out. This can be a good thing to do at the beginning, but over time it could lead to huge losses. A marketing consultant comes armed with the knowledge to achieve business without losing profits. A consultant who has expertise in marketing will know how to get your business ahead of the competition.

Some of the things the market consultant can do are things like telemarketing and direct mail. They can even take a close look at the products or services the company offers and see if there is a way to increase them. Maybe it’s not a product that needs to increase, it may be that the price is too high. If the consultant market competitors show that they offer the same product at a more reasonable price, they can work with the company to achieve price that fits everyone’s budget.

Get company recognized the major role of marketing consultant. Every business owner wants to be successful and without customers that would never happen. A consultant specializing in marketing will know all areas of the business to investigate which could provide a profit. They know the technology that will catch the eye of consumers, such as offering special promotions or by creating a package that fits the needs of consumers.

Sometimes new business owner may not be aware of all the marketing techniques available. Hiring a marketing consultant can be the key to the success of the Company. There are many smart ways of marketing today, and the adviser can show you how.


Consulting Companies – 3 Great Secrets to Set Consulting business apart from the rest


Up to now, there are thousands of consulting companies working of all parts of the world. Although the demand for advice is based on high, it is still a struggle for other owners Consulting Company to attract customers because of stiff competition. This is the reason why most people are trying to set their business apart from the rest making process to increase their sign-ups easier. If you are one of these people, here’s what you need to do:

1. Take good care of employees. If you want these people who work for you to really do their best to serve your customers, you need to make sure that they are well taken care of. Aside from giving them competitive salaries, it would also help if you can give them the benefits they will be very happy. You can offer them with comprehensive health insurance, ample vacation and sick leave, employee reward programs, etc. In addition, you will also have to shell out dollars to give these people all the training they need so they will qualify.

2. Take good care of your customers. Always keep in mind that these people are the foundation of the company so it is a must that you go out of your way to make sure they are happy. Start by treating them right the first time they contact you or when they make inquiries. Respond to email her for not more than 24 hours and make sure that they’ll be able to talk to a person when they give you a call. Ensuring front liners or customer service representatives are well trained to give effect to these people, even before they sign up for service. Then strive to give these people more than their money’s worth by offering them any advice services they need and so much more. If needed, throwing more products and services that can enhance the buying experience.

3. Learn to say no. Some consulting firms take so many customers, even if they do not have enough financial and human resources to conduct several projects. The problem of going this route is that you reduce the chances of providing customers with high quality services. When this happens, these people are not expected to do repeat business with you. You do not want to happen, do you?


Is Consulting life for you?


Consulting is one of the largest work in the universe. If you handle it right, you can live in a special corner of the world you’ve dreamed of, do what you enjoy most, have more free time than you can imagine, and make a good living while you’re at it. But before you quit your job and convert a spare bedroom into the office, you should know a few things

What you should know before you go out on your own

Reality 1:.? If you think working for someone else is unsafe, try to work for you.

Life adviser has lots of peaks and valleys. The most successful consultants will tell you that they have either enough money or enough time, but they rarely have both at the same time. Life is champagne and caviar while you are on a mission, but when the project is completed, it is quickly back to macaroni and cheese

Reality 2: .. You are not going to get rich quick

Yes! We hear about Tom Hopkins, Tony Robins, and Ken Blanchard, who earn $ 20,000 a day, but the collection rate of the average personal trainer is less than $ 100 per hour. If you consider the cost and the number of non-working hours, it turns out that a fairly modest salary. The top 10 percent earn a very good living, but it takes discipline, hard work and a little luck

Reality 3: .. Life is not going to be easy

When you work for a large company , you are judged by your professional expertise. If you know your stuff, your coworkers will look faults. It changes the moment you leave your home common to become a consultant. Of course, potential customers will hire a consultant with the highest level of professional competence, the consultant who usually gets the job is the one who markets the best, has the best connections, and deliver the most compelling presentations.

Reality 4 :. You will starve waiting for the phone to ring

When you leave the safety of your company, you will be amazed at how quickly your co-workers you forget. Some experts are able to negotiate an agreement with her former employer, but it is becoming increasingly rare. States are clamping down on the use of former employees and consultants or contractors because many companies use this as a way to avoid payroll taxes. Many large companies now have policies prohibiting hiring former employees as consultants. If you are expecting to start training by working for a former employer, I recommend that you find out what strategy to use former employees as contractors. Even if your company has a policy against hiring former employees, there is usually a way around it. They can hire you through a temporary agency, though you may earn less.

When you leave the corporate world, where everyone knows who you are, you will be amazed at how invisible you become. On small products division Magnatek, you were a myth. Newcomers were weaned on stories when you worked 30 hours straight to finish INB project and how you saved Sam sniffles’ back of DuPint presentation.

Nevertheless, no one outside the company have heard these wonderful stories. If you want to continue to pay the mortgage and put food on the table, you have to pick up the phone and start to play

Reality 5 “dialing for dollars.” :. Consultants are treated differently

Many companies see consultants as peddlers. Countless other people who say they have education similar ones, have their telephone calls and knocked on their door. Do not expect immediate respect. To make it through the first 90 days, you’re going to have to develop a tough hide

Reality 6: .. You will spend up to 50 percent of your time on non-billable work

When you start a consulting job, you need to spend many hours marketing services and organize your business, you will still need to spend time in the activities when your job there. I do not recommend less than a day each week. Moreover, there will always be bills to pay, fees to collect and struggle with a host of computer problems

Reality 7: .. You only get to keep half the money

Supplies , telephone service, administrative assistants, insurance and computer equipment all cost money.

Basic Rule 1

Every project is different, but a good rule of thumb is that only half of the money you take in will make its way into the pockets

Reality 8 :. . You still have to do stuff you do not like

I hate accounting, but someone has to oversee the CPA. I detest call new possibilities, but I have not found anyone who can market my job as well as I can. If you’re serious about going out on your own, you have to do things you do not like. Here is inverted: You are the boss and the end of the day, you can look yourself in the mirror and know that you built a little more of something that is truly yours

Given these hard realities. Why Be a Consultant?

I sit here on Friday to seek out a tree-lined suburb street and listen to your favorite and familiar song on my iPod. Life does not get much better than this.

I would be the last person to tell you that life consultant is a bowl of cherries, but it sure has its advantages. If you play your cards right, you’ll reap many of the following prizes.

Focus on what you do best and most enjoyable

Despite current thinking, not many people can be considered “þúsundþjalasmiður.” If you are truly talented at one thing, you’re lucky. Becoming a consultant will allow you to focus on what you’re best at and enjoy the most. It could be to develop courses, delivering the training, the authors of computer-based training, or talk about a particular topic, such as guidance and management development. The choice is yours.

As a consultant, you will still have to make the “stuff” you do not like, but only for a small amount of time.

Keep your own hours

Few work best Monday to Friday from 9 am to 5 pm I work best from 8 am to 2 pm The rest is gravy, so I most important work of my morning and leave more routine activities for late afternoon. One of the best things about being a consultant is the ability to keep your own hours. You can work a few extra hours on Saturday morning to make up for some errands you have done less crowded times a week. You can even take a day off to go motorcycle riding in the foothills of the oasis.

With two-career couples today, have flexible hours can be a huge help. Drop the kids off at daycare or picking them up at the end of the day is a lot easier if you do not have to punch a clock. You may even find that when you work for yourself, you have more hours in the day. I live in the suburbs, where most people spend one to two hours commuting to and from work. Most days I work in my home office, so I do not need to be part of the parade stalled cars on the freeway. This gives me a few extra hours every day to run errands or write articles and books.

Many companies allow employees to enjoy some of these benefits by working almost all or part of the time from home, and they enjoy the same benefits. However, I find that in most cases, these employers expect their staff to be at their desks at the office, regardless of where the groups can be. These days, it may be in a hammock on the porch with a laptop with a wireless connection.

Move to the country

For the most part, when you are employed, you need to live where the work is. Consultants have more flexibility. Since you do not need to customers every day, you can live a little further out. If you are good at what you do, you may find that the consultations will allow you to live and work in places like Boulder Colorado or the banks of the Hudson River.

Free yourself from office politics, meaningless memos and meetings

Peter Drucker and Ron Zemke talking about the time lost in corporate America do “stuff” that is not related to customers. This is what I hated most about my stint in the corporate world. This includes conversations in the hallway, employee bonds meeting, policy office memos, “to pump up publicity” and birthday parties. I think this is important in some kind of way, but the best thing about being a consultant and working for yourself is that you no longer need to do this.

On the flip side, the insulation is also the hardest part of being a consultant. I often miss being part of corporate “family.” Many people deal with this by participating in local professional community and make it their professional “home”. Network with other consultants and communication with customers and friends are an important part of being a successful consultant. They will provide you with friendship and bonding people we all need. I enjoy the interaction more than meetings and memos.

Living large

When you work for a company, you usually live less than you are. Achievements of the company and needs are more important than their own. As a consultant, you can finally live as big as you want to be. Your accomplishments are their own and needs are those who believe that your company.

Freedom is not without its cost

Sure, it’s good to be informed father and drop the children off at the nursery in the morning. But what about the freedom to spend a Saturday, and sometimes Sunday, tickling the keys of a laptop, or the freedom to pay their cell phone bill? How about the freedom to wake up at 5:30 am to fly to San Jose in client meetings, work all day long, and then returned at 9:30 pm to catch a few winks before a customer meeting first thing in the morning? If it is not so bad, how about the freedom to spend three days not charge the time to write a few suggestions to promote the professional conference? You can also enjoy the freedom to make their own travel needs expenses. How about the final freedom of not knowing when, or where, next stop comes from?

If this sounds to you like the freedom is just another word for nothing left to lose, keep your day job. If you have a strong heart and pure in spirit, if you have faith in who you are and what you do, and if you are willing to put the time in to learn survival skills for the latter as a consultant, you are halfway there.

Access to good health insurance plan

The sale price of health care today, this is not trivial. The best situation is a partner that can hide the health of his or her plan. An affordable COBRA policy from a former employer is your next best option. If all else fails, try to get a policy in professional or Alumni Association.

capacity to accept a little risk

There is not for everyone. If you do not have savings or “angel” this may not be the best time for you to start exercising. If you have any other part of your life takes a lot of time and emotional strength (eg disabled child), for now, counseling many not be for you. If you are married or living with someone, then I seriously talking to him or her about the issues in this section before you quit your day job

Good friends and contacts -. Or lots of guts

You are going to need to get your first clients anywhere. Start from scratch by calling people take a long time. It usually takes nine months to a year from the first time you call new prospects before they become customers. The best first customers are current business associates and network of contacts.

If you are new in town or do not have many contacts, becoming active in a local chapter training professional organization such as the American Society for Training and Development (ASTD) or International Society for performance improvement (popsicle).

What Makes a Successful Consultant?

Not everyone is cut out to be a consultant. To be successful in consulting, you are going to need to have, or develop, the following personal characteristics:

instruction. You should be on the table at 8:30 am at the latest, and go at 5:30 in the first place, if you have something to do or not. If you are not billable work to do, add another hour and do something to get to work billable calls, send out mailings, or write a book.

Motivation. No one is going to make you work. You can sleep every day and no one would know unless your family, who will be thrown into the gutter when the bank forecloses on your home.

strength. Customers will not always be nice to you. Some of them may be downright nasty. They also have every right to add your two cents in the project that they are paying for, and they will. You need to have the strength and inner confidence to rise above it, gracious, and, above all, be it in the office where it belongs.

Good instincts of survival. People and surely business, are not always fair. You need to look after you. If you still believe in Santa Claus and the tooth fairy, perhaps you should do a study with other advisor before you go away on its own.

presence. Customers get a first impression of you when you walk through the door. You have to look good! That means dressing well, walk tall, and with the right hand shake. My recommendation is to watch others who are good at it (as professional salespeople and candidates) and change what they do to fit your own style. Spend as much time as you can on your clothes, briefcase, laptop, mobile phone / PDA combo, and pen. People in companies put great emphasis on these things and often judge the professional skills of the accessories. I recommend spending a little more on the image, and a little less on the number of megabytes of RAM in your computer. Sizzle sells!

Congratulations and good luck!

This is an excerpt from Consulting Basics which will be published by the American Society for Training and Development in the spring.


Consulting Organizations – Secure Hairdo Consulting from consulting firms


Here’s how you can increase your chances of being hired by top consulting firms

1. Assess your skills and knowledge. The first thing that you need to do is make sure that you have what it takes to become an effective counselor. You must have the required qualifications and experience. For example, if you are applying for financial advice, it is important that you have a bachelor’s degree in accounting, trade, or business. It would work to your advantage if you have relevant experience as working for a mortgage company in the past.

2. History. It is important that you will be able to capture the attention of your potential employer through your resume. You can make this happen by making your new compelling and powerful boost. It must be well written and it will speak volumes about your expertise. Only the information relevant to the position you are applying for. Do not forget to include the latest, most friendly-looking image.

3. Prepare for the interview. If your resume is truly interesting, I’m pretty sure you will be called for an interview. Make sure that you make the necessary preparations ahead of time to increase the chances of the Council. I recommend you read some articles that are posted online where you can get tips and strategies on how you can impress your interviewer. It is important to project confident image, you dress for the occasion, and you articulate your thoughts and ideas in a very easy to understand way.


How to Consulting fees


Specialist advice are popular in industry because companies need regular expertise. As a beginner in the consulting community, carefully assess the area in which you will specialize. Bring kind of advice you want to offer by evaluating your skills, experience and interest.

Given the important issues, such as setting acceptable consulting fees for customers, making stocks consulting challenging. Keep in mind that the rates you charge should cover your costs and provide you with an appropriate profit. Your business will be competitive and successful when calculating the correct fees for professional services.

What are the different ways to get consulting your fees?

One of the many factors that make independent consultant well how he calculates his consulting fees. When pricing your services, taking into account the value of the services. Make sure your customers receive benefits and their money’s worth from your services

Below are the different ways that you can establish consulting fees .:

1) Number of hours or days

This is also called time-based arrangement where consultants charge customers based on the number of hours or days spent on the project or customer.

2) Fixed Rate

Most advisers are said to make more profit at fixed rates based on an hourly basis. Consultants are able to give an estimate citing the potential projects in advance. It is up to the consultant to complete the project based on the estimated time required by the client.

3) Rate-Based on the success of the project

This arrangement is somewhat risky for advisor fees are based on the implementation of the project. Customers set rate based on the production of the final result. For example, if the objective is to increase sales, consultants are given a certain percentage based on sales performance.

4) Fees are based on the value of the Advisor to the customer

Customers are charged based on the value of the consultant, or the value of services rendered. For example, you can charge your client is justifiable amount is usually higher than usual price in order to help customers save huge amounts of money on the project.

5) Consulting based Demand

pricing is usually based on how much it would cost the customer to pay salaries to its employees. It is also calculated that current rates of competitors.

6) Mix Some or all options

Consultants have a greater advantage when consulting charges its customers are flexible based on your preference. It would benefit you to extend the service to a wider market.

There are many ways to charge fees to customers. Always keep in mind that you should be reasonable and based on price quality and value of services. Reasonable will encourage your customers to do business with you in the future; and will generate referrals.

How to Consulting fees

The most important factor in determining the success of the consulting business is the appropriate consulting fees. Knowing the current industry rate and view competitors’ prices are also useful in the pricing of professional services

Here are some steps to bring fees for consulting business .:

1) provides important information

– Know the current standard rate of independent consultants

– Identify your target market and potential customers

– Learn about the specific services needed by the target market

2) Determine the basis of charges

– determine the basis for the pricing of services

– Decide whether you want an hour / day fixed rate; or if you want to build speed of completion

3) Calculate fee

– Calculate the percentage based on estimated income and expenses

– Consider a five-day work week when making your calculations

– Set percentage based calculations

– Consider Including bonuses in exchange phone

4) Market Consulting Business

– starting a business and start marketing initiative to promote it

– Highlight your accomplishments to add value to your business

– Working with important customers and large enterprises to establish credentials

consulting fee should be reasonable and affordable in order to attract first time customers. Make your business competitive and marketable without compromising the desired profit. Following these guidelines will help grow your business and put you on the right way to enjoy financial freedom.


Management Consulting – skills revolution in management consultancy


Management consulting is the practice of helping organizations improve their performance by analyzing the problems they face and to develop action plans for improvement. This is one of the most lucrative areas of business today. If you want to start a career in management consulting, and later, to succeed in this field, it is important that you have the following skills:

1. Listening skills. As a consultant, you will be expected to work closely with customers. The easy to understand their needs and requirements, make sure you listen to them intently especially when they are talking about current business problems. Take note if necessary and encourage customers to go to the details. It is important that you get all the angles of the problem so you can offer the best solution.

2. People skills. If you hate to work or meet other people on a regular basis, management advice might not be right for you. These efforts will have to mix and work with different subjects. It is better if you are comfortable with different companies from time to time.

3. Trust. As a consultant, you are supposed to be someone who knows the ins and outs of the industry. Anyone who can offer solutions or proposals in a heartbeat. If you do not want your customers to doubt your knowledge, make sure that you project confidence every time. You must be sure that everything you say or do.

4. problem-solving skills. Obviously, you need to have the ability to analyze and solve problems faced by customers. You will have the ability to understand important issues and you have to know when and how to resolve them.


How To Make A Consultant After retirement


retired? Want to still be in the game? Then consider consulting the retirement of self-employed.

In most areas you learn something. Whether you go to school for it or not – you become sort of an expert in your field. No matter what it is. For example, I know a retired Fire Chief. He is considering different ways he can contribute to society and make a small business out of it. He intends to create a safety course / inspection services. Good idea.

There are many ways to go about sharing your knowledge after retirement. You can set up a blog and start writing tips. People will come. You can use the pilot, go to shows, join clubs, etc.

you want to go where potential customers are. So here are some tips for going out :.

Step 1 – Define Perfect customer

age, gender, occupation – etc. Write it down. Where do they hang out? Do they have conferences? Blogs

Step 2 – Find The Hurt -. Stir It Up

Now you need to define what you can do to reduce their pain. This is going to be the base of your pitch. Let’s take the example of our Fire Chief. He certainly can make your home or business safer. No doubts. But how to convince a prospective buyer? used fear of loss.

Make a list of everything that could go wrong in certain circumstances. Loss of home, life and business. Then you can do so by hiring you they can reduce fear. In some cases, do the opposite. You throw the gain. This works on services that help people save or make money. You can use both ….. very effective

Step 3 – .. Write throw

First you write it down in long hand. What hurts or possibly get? Physical harm, property, money – any potential losses by using your services and expertise. What concrete profit? Then file it down a sentence or two

Step 4 -. Start Marketing and Never Stop

Now you go to your potential customers with your pitch. Hold free workshops. Go where they hang out. Business association. Absolutely start with the website / blog. Unless you have a good website – you’ll find it difficult to come across as credible. The trick with websites for consultants to give away 80% of your knowledge -. And load as heck for the rest

commercial matters

This is boring. material. First, let me say that there are two types of “adviser”. The people who actually do hands-on work (they really should not be called consultants, and contractors) and people who understand the issues and the client device can clever and workable solutions. That’s what you want to be.

Can money

You need to get paid. How much load is always a problem to figure out. How much is your time worth? And more important – how much value you provide value to your customers? I have pretty well stopped charging by the hour. Contact hours “rack rate” is good, insist some customers. The thing is that when you have time fee you can compare. “Joe consultant down the street charges ten bucks an hour less than you.” If you are a developer – fine, that’s how it is. But if you offer solutions to increase profits or get more customers – set the price of the product

Hourly rates vary wildly .. top adviser load as lawyers. $ 200-500 / Hour. As a new consultant – unless you come from a top position – starting at $ 95- $ 130 per hour

Better still -. Parcel services and charge a fixed fee. That’s what I do. So for example, my fire goes into business, some ask and look around and come back with a solution to reduce fire risk by 50%. (I’m making this up to show). By thinking a little while and crunch some numbers – you figure he can save on insurance, make employees feel better and so on. Then set price. Of course, take into account the time and cost. When you set a fixed fee you need to factor in a project that could take longer. If the hourly rate is $ 100 – .. Figure at least $ 150 / hour for fast charge

It works for me, it is worth pondering


Consulting Job – How to Become a Freelance Consultant


Aside from working for a consulting firm, you can also choose to become an independent consultant. This is the best choice if you want to have you as their own boss and if you want to be able to choose the projects you will work on. Keep in mind that being an independent consultant has its own pros and cons. For example, you need to find your own customers and you may not be able to earn a steady flow of income. Make sure you weigh the pros and cons before you proceed and decide if this is still the way you would like to take

Here is how you can become an independent consultant :.

1. Be an expert. It may be a bit difficult to convince people to work with you if you are an independent consultant. However, you can make this easier if you position yourself as someone who is very knowledgeable on your chosen niche.

2. Build your own website. Make it easier for those interested to get in touch with you by simply creating your own website. For best results, make sure that it speaks volumes about your expertise and credibility. It is important that it is informative and content-rich. It will also include an online portfolio that includes your achievements and recommendations from industry leaders.

3. Improve yourself on a professional level. Stay on top of the game by giving you an advantage or an edge over your competitors. Apply a conscious effort to improve your knowledge and polish your skills. This is the best you can to make sure that you will be able to offer your customers with nothing but the best consulting services.


The Importance of Business Consulting


Business Consulting provides advice and experience as a valuable resource for all countries and all industries. There are several different areas in which this standard applies, such as organizational development, technology, e-business, business, communication, human resources, marketing, strategy, small businesses and other organizations find expert advice necessary for their growth. When professional counseling is needed, managers turn experts for their knowledge to help them find ways to control barriers and create solutions to increase productivity and efficiency.

This advice is provided with receiving a lot of respect in their area of ​​expertise and is heavily rely for their skills and abilities in every country and in every industry. Independence is admired because it creates flexibility when working with customers to meet their needs in a time that is convenient for the customer.

It is also known as management consultancy as well, and provides problem solving and plans and objectives to help businesses succeed. In the United States, this status living in the area of ​​$ 100 billion every year. Even if the economy is slow and suffering, these experts need to increase profitability for the company.

Examples of hard work involved in the process to assist clients with their needs, business consulting requires a needs assessment for clients to help them determine their goals and what areas the company needs to focus on for improvement . Once the program has been presented, the uniqueness of the project, the team needed to carry out the process, timeline of the results and the budget needs to get the results will be described.

Business consulting is then carried out through the analysis of solutions by presenting proposals for promotion and then implementing the recommendations fall. When the process has been put in place, customers are encouraged to provide their feed back in the post-project review. This is just a very simplified version of what happens during the consultation and the actual process involves much more.

Business Consulting is also qualitative and quantitative ability to research and data collection already completed projects. The technology used in the implementation of tools to complete projects are interviews, surveillance, focus groups and case studies, as well as surveys that allow the analyst to determine what is the best way to follow will be to help clients achieve their goals.