If you are running a consulting of any kind, one of the hardest part will be to keep a steady stream of customers coming in the foreseeable time. You will want a way to keep your customers with you for the long term, because it is very expensive to get them the first time. Read on to find out how you can use the sales letter to bring customers with less effort on your part.
Sales letters have been used by the direct mail industry for years. These letters are written in a way that it creates a selling message with a total language that raises as many of the senses of the reader as possible. You can do this to sell consulting services as well. Depending on your business, you may need to use more or less technical jargon and letters may need to be more formal than a sales letter that is throwing a slicer and dicer.
When you create a letter, you should use it to keep in touch with your existing customers. This is a free site to get more business. They like when doing business with you and just need to be reminded that you are still around. Customers are busy. They do not just sit around all day thinking about your company (though most of us secretly hope they do). For that you need to remind them that you’re still out there trying to do their better advice. You can create a reminder letter to ask existing customers if they ran into any new problems.
You will also build a business around a new customer with a target list brokers that sell the names of people in your industry. Just make sure that you will be able to deal with new traffic to your business. You can test the success of a letter by sending it out in batches scheduled several weeks apart.
The most important thing you can do with your sales letter is to create a slogan and the time to do it. You want to make the customer feel compelled to pick up the phone. If you only send a letter telling them to call you sometime, someday will never come. Instead, offer free 1 hour consultation if they respond at the end of the month. This will give them useful information, and you will get to see inside their business and give them all kinds of tasks that you can load them.