retired? Want to still be in the game? Then consider consulting the retirement of self-employed.
In most areas you learn something. Whether you go to school for it or not – you become sort of an expert in your field. No matter what it is. For example, I know a retired Fire Chief. He is considering different ways he can contribute to society and make a small business out of it. He intends to create a safety course / inspection services. Good idea.
There are many ways to go about sharing your knowledge after retirement. You can set up a blog and start writing tips. People will come. You can use the pilot, go to shows, join clubs, etc.
you want to go where potential customers are. So here are some tips for going out :.
Step 1 – Define Perfect customer
age, gender, occupation – etc. Write it down. Where do they hang out? Do they have conferences? Blogs
Step 2 – Find The Hurt -. Stir It Up
Now you need to define what you can do to reduce their pain. This is going to be the base of your pitch. Let’s take the example of our Fire Chief. He certainly can make your home or business safer. No doubts. But how to convince a prospective buyer? used fear of loss.
Make a list of everything that could go wrong in certain circumstances. Loss of home, life and business. Then you can do so by hiring you they can reduce fear. In some cases, do the opposite. You throw the gain. This works on services that help people save or make money. You can use both ….. very effective
Step 3 – .. Write throw
First you write it down in long hand. What hurts or possibly get? Physical harm, property, money – any potential losses by using your services and expertise. What concrete profit? Then file it down a sentence or two
Step 4 -. Start Marketing and Never Stop
Now you go to your potential customers with your pitch. Hold free workshops. Go where they hang out. Business association. Absolutely start with the website / blog. Unless you have a good website – you’ll find it difficult to come across as credible. The trick with websites for consultants to give away 80% of your knowledge -. And load as heck for the rest
This is boring. material. First, let me say that there are two types of “adviser”. The people who actually do hands-on work (they really should not be called consultants, and contractors) and people who understand the issues and the client device can clever and workable solutions. That’s what you want to be.
You need to get paid. How much load is always a problem to figure out. How much is your time worth? And more important – how much value you provide value to your customers? I have pretty well stopped charging by the hour. Contact hours “rack rate” is good, insist some customers. The thing is that when you have time fee you can compare. “Joe consultant down the street charges ten bucks an hour less than you.” If you are a developer – fine, that’s how it is. But if you offer solutions to increase profits or get more customers – set the price of the product
Hourly rates vary wildly .. top adviser load as lawyers. $ 200-500 / Hour. As a new consultant – unless you come from a top position – starting at $ 95- $ 130 per hour
Better still -. Parcel services and charge a fixed fee. That’s what I do. So for example, my fire goes into business, some ask and look around and come back with a solution to reduce fire risk by 50%. (I’m making this up to show). By thinking a little while and crunch some numbers – you figure he can save on insurance, make employees feel better and so on. Then set price. Of course, take into account the time and cost. When you set a fixed fee you need to factor in a project that could take longer. If the hourly rate is $ 100 – .. Figure at least $ 150 / hour for fast charge
It works for me, it is worth pondering